York House Centre Launches New Branding and Website!
Having made major physical improvements to York House over the past 10 years, 2019 saw us turning our attention to improving the publicity and marketing for the centre.
The first task, (and what a mammoth task it was), was to totally re-brand our organisation! Local graphic designer, Mason Edwards @ Mason Edwards Design, generously donated his considerable skills and large amounts of his time to lead the project, totally free of charge. Mason worked with the Trustees and Staff to design a brand-new logo, internal and external signage schemes, smart new lettering over the front portico and artwork for the buttons on our new website. His bright, modern designs reflect our vibrant organisation and we are so grateful to him for his patience and generosity.
Every community centre worth its salt needs an external notice board to advertise its regular groups and one-off events – and now we’ve got a whopper! Huge thanks to our Corporate Social Responsibility (CSR) partners, Mercedes Benz Financial Services, who funded the manufacturing and installation of all our new signs and also bought us a brand new notice board for the London Road border. MBFS Volunteers even helped us install the notice board and re-develop the whole front border area during a very wet ‘Day of Caring’ in June 2019. Grateful thanks to our own ‘Handyman Phil’ for all his hard work on this project as well as to the staff and clients from Branch-out MK CIC for devising the planting scheme, helping us to buy the plants and plant them out.
Once the re-branding scheme was finished, the next stage was to develop a shiny new website for the centre. With practical and financial help from Mercedes Benz Financial Services, the York House Trustees and Staff agreed what functionality we would need from our new website and our vision for the over-all look. The website was designed and built by Stony Stratford-based company, Freestone Creative, who were incredibly patient and helpful and we are delighted with the finished result. The new website is bright and colourful, incorporating Mason’s branding scheme and artwork plus lots of photographs of the building and its activities.
The website encourages users to choose one of three pathways from the home page – ‘Hire our Spaces’, ‘What’s On?’ or ‘About York House & Our Projects’. Its clear design makes navigating easy and there is also a ‘search’ facility. The website is packed with all sorts of information about how to hire our spaces (including room photos and plans, facilities, prices, FAQs and an enquiry form), a calendar of events and regular clubs & classes which are categorised for ease of use, plus everything you might want to know about our organisation and the projects we run, including a history of York House. Grateful thanks to Mercedes Benz Financial Services who funded the development of the website.
Now that the new website is up and running, the Trustees and Staff will be developing a Marketing Strategy to target particular sectors of the community e.g children’s parties, commercial meetings etc – ensuring that York House Centre continues to thrive during 2020 and beyond!